When a Dollar Tree was coming to my small city, Facebook lit up. The comments were mainly made by people that didn’t want it coming to their city. They wanted something more exciting, like a new restaurant or another gym.

And then the teachers saw the post. They were excited that after school, they didn’t have to drive 15 -20 minutes away to buy supplies for their classroom. In the end, Dollar Tree was already in process, planning to open soon. No amount of positive or negative reaction on Facebook, at that point, would change their plans. And I think now that they have been in town several years, people have recognized their value.

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